HUAWEI Pura 70 Ultra has taken a bold step with the rebranding of its iconic photography-centric P series into what is now known as the Pura series. Leading this transformation is the stunning HUAWEI Pura 70 Ultra, a flagship device that blends cutting-edge camera innovations with avant-garde design and unmatched performance. More than just a name change, this shift reflects Huawei’s evolving vision for its premium smartphones: to merge ultra-advanced technology with fashion-forward design sensibilities.
The HUAWEI Pura 70 Ultra is a true testament to the company’s relentless focus on pushing the limits of what a smartphone can achieve, especially in the realm of photography. From the world’s first retractable ultra lighting main camera on a phone to the introduction of the new XMAGE imaging system, this device marks a new era for mobile imaging and intelligent design.
HUAWEI Pura 70 Ultra: Iconic Starry Design and Luxurious Craftsmanship
One of the first things that captures attention about the HUAWEI Pura 70 Ultra is its visually stunning design. Moving away from traditional rectangular camera layouts, Huawei introduces the “Starry Pattern” design concept—a triangular camera module on the back that evokes sophistication and elegance. This new aesthetic isn’t just bold; it’s functional too, incorporating the retractable lens mechanism that makes the phone slimmer while housing powerful imaging hardware.
The phone is available in elegant color options including Green, Black, Brown, and a captivating Pink variant. The back of the device is crafted using Huawei’s vegan leather finish that adds a touch of luxury while also improving grip and comfort. The phone feels solid and premium in the hand, with attention to every design detail apparent at first glance.
The materials used are highly resistant to wear and scratches, and the device carries an IP68 rating, making it dustproof and water-resistant. Huawei has managed to achieve this premium finish without sacrificing durability, giving users a device that’s as strong as it is stylish.
HUAWEI Pura 70 Ultra: The World’s First Ultra Lighting Retractable Camera
At the heart of the HUAWEI Pura 70 Ultra lies its groundbreaking 50MP Ultra Lighting Pop-out Camera. It’s the first of its kind in the smartphone world. Unlike traditional fixed lenses, this camera extends out of the body when in use, allowing for a larger aperture and deeper focus range without compromising the phone’s sleek profile.
This pop-out camera comes equipped with a 1-inch sensor, the largest sensor Huawei has ever placed in a smartphone. Aided by an f/1.6-f/4.0 variable aperture and Optical Image Stabilization (OIS), this setup is capable of producing DSLR-level photographs right from a mobile device.
The photos captured by the main camera show incredible dynamic range, true-to-life colors, and minimal noise even in low-light scenarios. Thanks to the HUAWEI XD Fusion Pro and XMAGE imaging engine, the device can replicate the subtle tonal variations and texture details that professional photographers strive for.
HUAWEI Pura 70 Ultra: Revolutionary Periscope Telephoto and Ultra-Wide Lens
The HUAWEI Pura 70 Ultra is not just about a single lens. It features a powerful 40MP ultra-wide-angle lens and a 50MP Ultra Lighting macro telephoto camera. The telephoto camera includes a periscope-style setup that supports up to 3.5x optical zoom and 100x digital zoom, allowing users to shoot crisp images from long distances.
The macro capabilities are also noteworthy. Thanks to Huawei’s Ultra Lighting Macro Telephoto technology, users can capture extreme close-up shots with impeccable clarity. Whether it’s the intricate pattern of a butterfly’s wings or the textures on a coin, the detail preservation is impressive.
The ultra-wide-angle camera also performs superbly, capturing expansive landscapes and group shots without distorting edges. Colors are vibrant, and the lens manages perspective quite well, which is especially helpful for architectural photography.
HUAWEI Pura 70 Ultra: XMAGE 2.0 Imaging Technology
HUAWEI Pura 70 Ultra has developed its own proprietary imaging system, XMAGE, and with the Pura 70 Ultra, we see the launch of XMAGE 2.0. This system blends AI processing, sensor fusion, and computational photography to deliver consistent image quality across lighting conditions.
The new XD Motion Engine further enhances the phone’s photography capabilities by freezing fast-moving subjects with impressive sharpness. Whether it’s a dog in full sprint or a hummingbird mid-flight, the Pura 70 Ultra manages to retain the integrity of movement without blurring.
In portrait mode, XMAGE 2.0 creates soft and realistic bokeh while maintaining edge sharpness. The natural skin tones and depth effect simulate professional lenses. Night photography benefits greatly from AI-based multi-frame noise reduction, producing vibrant and noise-free shots without needing a tripod.
Display That Mesmerizes
On the front, the HUAWEI Pura 70 Ultra houses a stunning 6.8-inch LTPO OLED display with Full HD+ resolution and a refresh rate of up to 120Hz. With over 1 billion colors supported, the panel delivers rich visuals with deep contrast, accurate hues, and smooth scrolling.
Brightness peaks at 2500 nits, making the screen easily viewable even under harsh sunlight. The display also supports HDR10+ and P3 wide color gamut, which makes watching high-definition content an immersive experience. Huawei also includes intelligent eye-protection features, including dynamic dimming and circadian rhythm support to reduce eye fatigue.
The screen is protected by Huawei Kunlun Glass, a second-generation ultra-durable material developed in-house, which offers remarkable resistance to drops and scratches. The curved edges blend seamlessly with the phone’s frame, giving it a modern, immersive look.
HUAWEI Pura 70 Ultra: Kirin 9010 Processor and Performance Review
HUAWEI Pura 70 Ultra is powered by the Kirin 9010 chipset, which marks a significant comeback for Huawei’s in-house silicon development. This octa-core processor is built on a 5nm architecture and supports 5G connectivity, improved AI processing, and efficient thermal management.
The device handles multitasking with ease. Whether you’re switching between high-end games, 4K video editing, or dozens of background apps, the performance remains smooth and responsive. The inclusion of LPDDR5X RAM and UFS 4.0 storage further enhances read/write speeds and app launch times.
Gaming is a pleasure on this phone. The powerful Mali-G78 GPU combined with a new vapor chamber cooling system keeps temperatures low during extended sessions. Huawei has also optimized the software to support frame rate stability and power efficiency across heavy loads.
HUAWEI Pura 70 Ultra: EMUI 14.2 Based on HarmonyOS
While still not using Google Mobile Services due to ongoing restrictions, the Pura 70 Ultra runs EMUI 14.2 based on HarmonyOS, Huawei’s self-developed operating system. The OS is clean, fast, and intuitive, with several features tailored to productivity and security.
Multi-screen collaboration, device continuity, and smart clipboard functions work seamlessly across other Huawei devices like tablets and laptops. The AppGallery continues to improve with more global and regional apps, while third-party solutions allow access to many Android applications.
Huawei has also doubled down on privacy. The AI Privacy Engine ensures that on-screen content is visible only to the primary user, even in crowded environments. The system now includes real-time camera and microphone usage indicators for transparency.
HUAWEI Pura 70 Ultra: Battery Life and SuperCharge Capabilities
The Huawei Pura 70 Ultra houses a 5200mAh battery, which provides all-day battery life even under intensive usage. Thanks to software optimization and the efficient Kirin 9010 chip, users can expect up to 1.5 days of typical usage on a single charge.
Charging is lightning-fast with Huawei’s 100W wired SuperCharge, and it also supports 80W wireless SuperCharge. A mere 15 minutes of charging provides up to 50% battery, while a full charge takes just around 40 minutes. Reverse wireless charging is also available, allowing you to charge accessories or other smartphones.
Huawei also includes a smart power management system that adjusts performance based on usage behavior to ensure optimal battery health over the long term.
HUAWEI Pura 70 Ultra: Connectivity and Storage Options
The HUAWEI Pura 70 Ultra supports 5G, Wi-Fi 6, Bluetooth 5.3, and NFC, making it a fully loaded flagship when it comes to connectivity. The phone includes dual nano-SIM slots and eSIM support for flexible network usage.
Storage options start from 512GB and go up to 1TB, catering to power users who need a lot of space for photos, videos, and apps. Unfortunately, there is no microSD card slot, but the onboard capacity is more than sufficient for most users.
HUAWEI Pura 70 Ultra: Security and Biometrics
HUAWEI Pura 70 Ultra offers a range of biometric options with the Pura 70 Ultra. The in-display fingerprint sensor is fast and reliable, while 2D face unlock using the front camera is equally quick in well-lit environments. Security updates are timely, and Huawei continues to invest in user data protection through its secure enclave system and sandboxed app permissions.
HUAWEI Pura 70 Ultra: Pricing and Availability
As a premium flagship, the HUAWEI Pura 70 Ultra commands a top-tier price. It was launched in select markets at approximately €1499 for the 512GB variant, with higher pricing for the 1TB option. Availability varies depending on region due to ongoing trade limitations, but Huawei has ensured strong distribution in markets like China, parts of Europe, and the Middle East.
HUAWEI Pura 70 Ultra: Final Verdict: Is It Worth It?
The HUAWEI Pura 70 Ultra is more than just a smartphone—it’s a technological masterpiece. From the world’s first retractable camera to one of the most powerful camera systems on any phone, it sets a new benchmark for mobile photography. The design is bold yet luxurious, the performance is flagship-level, and the software is evolving rapidly despite the lack of Google services.
For those who prioritize camera quality, build excellence, and innovative features, the Pura 70 Ultra is undoubtedly a compelling choice. It might not be for everyone—especially those deeply tied to the Google ecosystem—but for those seeking the ultimate in smartphone design and imaging, Huawei has crafted something truly extraordinary.
The Pura 70 Ultra is not just the future of Huawei—it could very well be the future of smartphones.